Metaphors in Marketing: the Benefits of Using Metaphors in Advertising

Abstract

Today artistic language tools and figurative expressions are effectively used in linguistics. For the sake of the use them increases, their learning layers and fields are also expanding. Metaphors have an incomparable place among artistic visual expressions of each language. Today we can witness that metaphors are widely used in every layer of the language, even in business and marketing. This article is devoted to the comparative analysis of metaphors used in marketing.