Promising Directions for the Development of the Field of Pharma, Commodity Policy of Pharmaceutical Companies and Brands

Authors

  • Nodira Xamrakulovna Olimova Candidate of Economic Sciences Associate Professor
  • Mahliyo Abdirashidovna Yursunova Master, specialty of Economics, Fergana State University

DOI:

https://doi.org/10.51699/pjcle.v3i4.687

Keywords:

pharmaceuticals, marketing, brand, product, profitability, competition, trademark

Abstract

this article is a study of the features of pharmaceutical marketing, consideration of the theoretical foundations, identification of features, as well as the development of marketing strategies. Creating a brand in the pharmaceutical industry.

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Published

2023-04-10

How to Cite

Olimova, N. X. ., & Yursunova, M. A. . (2023). Promising Directions for the Development of the Field of Pharma, Commodity Policy of Pharmaceutical Companies and Brands. Pindus Journal of Culture, Literature, and ELT, 3(4), 51–57. https://doi.org/10.51699/pjcle.v3i4.687

Issue

Vol. 3 No. 4 (2023): APRIL

Section

Articles