IMPACT OF SPORTS TOURISM FOR THE COMMUNITY

Abstract

Sports tourism is one type of tourism activity that is developing quite rapidly in Indonesia because it has mountains, oceans, rivers and lakes that are so wide. Because each region has different geographical characteristics, the development of sports tourism is very possible to be used as an alternative for recreational sports for sports lovers such as mountain sports (climbing, camping, forest exploring, cycling, or trekking, and so on), water sports (diving). , canoing, snorkeling, surfing, and so on). The relationship between sport and tourism cannot be separated because both can provide benefits to each other. It may be that sporting events are held in tourist areas with the aim of providing additional entertainment for tourists, or vice versa only used specifically to attract local tourists and foreign tourists. Thus, sport can eventually trigger new businesses such as recreational entertainment venues, restaurants, hotels, small business development (accessories of the local area are becoming more developed), local specialty foods and drinks become better known, and in the end can create jobs. As a product of the sports industry, sports tourism requires further management in order to be able to attract foreign and local tourists as consumers. The development of sports tourism has great potential as an attraction and a means of promotion of the local area. People who come to watch an event or championship can travel at the same time while people who watch the championship through television will be interested in visiting the area. Likewise, it will have an impact positive for the regionandcommunity and small business and medium in the area organizing. Organizing tourism sports in a place directly can also provide benefits for the surrounding community because it can open up opportunities business, such as providing food, beverages, transportation business, both traditional and non-traditional conventional.