The Theme of Female Gender in the Texts of Advertising in Russian and Uzbek Languages (On the Material of Medical Vocabulary)

Authors

  • Gafurov Bakhtiyor Zakirovich Doctor of Philosophy PhD Associate professor of Uzbek language and literature, Russian language pedagogy and psychology department Bukhara State Medical Institute named after Abu Ali ibn Sino

DOI:

https://doi.org/10.51699/pjcle.v2i1.208

Keywords:

advertising text, medical vocabulary, gender, speech, prosody, Russian and Uzbek languages

Abstract

The article explores the topic of female gender in advertising texts in Russian and Uzbek, based on the points of view of a number of scientists around the world. A characteristic is given to the possibilities of advertising texts with the participation of medical vocabulary, which are intended for a female audience, taking into account their interests and preferences by means of the linguistic capabilities of multi-system languages. The lexico-thematic groups of advertising texts for women have been compiled, in which medical vocabulary is actively involved.

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Published

2022-01-18

How to Cite

Zakirovich, G. B. . (2022). The Theme of Female Gender in the Texts of Advertising in Russian and Uzbek Languages (On the Material of Medical Vocabulary). Pindus Journal of Culture, Literature, and ELT, 2(1), 23–29. https://doi.org/10.51699/pjcle.v2i1.208

Issue

Vol. 2 No. 1 (2022): JANUARY

Section

Articles